RScreen Shot 2014-06-06 at 2.36.31 PMack Envy is a terrible affliction, affecting millions of Americans who are using substandard car racks to transport their gear. You can see its devastating effects in disorganized trunks, disheveled backs of SUVs, cramped minivans and haphazard pickup truck beds everywhere. You can also see it on the faces of the unfortunate drivers who own other brands of car racks – none of which are nearly as versatile, easy to use or attractive as Yakima car racks.

For more than 30 years, Yakima has been dedicated to eradicating such needless suffering. And since they are massive outdoor enthusiasts thmselves, there’s no one else nearly as qualified as us to make car racks that transport your gear and improve your state of mind. They are all cyclists, campers, skiers, snowboarders, climbers, hikers and kayakers, who load up their car racks and take to the forests, slopes and waterways every chance they can get.

It’s on trails, mountains, lakes and streams is where they get our best ideas. Like, “Hey, let’s make a snow mount you can operate with gloves on so we won’t get a debilitating case of popsicle finger.” Or, “Let’s put padding and nets in our cargo boxes so gear doesn’t rattle around like it’s in a giant maraca.” And, “Let’s put integrated bottle openers on hitch-mount bike racks, since you can’t carry one around while you’re wearing spandex fancy pants.” As a result, there’s just no better car rack to help you get over your Rack Envy and on your way to the great outdoors.

At Yakima, they are extremely proud of what they do. Because they are not just making the world’s finest car racks—they are making the world a happier place.